AI-First Travel CRM

Inquiry comes in.
AI responds in 2 minutes.
You get a booking.

INITE Travel qualifies leads, writes replies, and manages your pipeline. You focus on the trips.

Start Free — 14 Days, No Card

What you'll see on day one

One screen. Tours, leads, operations.

No more 'open 5 tabs and a spreadsheet'. Everything a tour operator needs lives in one back-office.

Inbox

Omnichannel inbox

Email, Telegram, WhatsApp, web form — one stream. AI drafts the reply, your operator approves.

TelegramAnna K.
Hi! I'm looking at an Altai tour for two in August…
AI draft: "Hi Anna! We have three Altai departures in August…"
Lead score: 87 / hot
Itinerary

Day-by-day itinerary with margin

Day cards. Supplier costs in their currency, multi-season rate cards. Margin computes itself.

Day 1 · Arrival + transfer
Day 2 · Altai Hotel × 2 nights
Day 3 · Guide + summit hike
Total€2,480
Margin32%
Operations

Today's ops dashboard

Pickups, transfers, hotels, guides for the current day. One screen, every moving piece.

Today, 12 jobs
07:30 · Airport pickup · Ivanov family (4) · Sergey
10:00 · Hilton check-in · Petrov family (2)
14:00 · Kremlin guide · Group A (8) · Anna
19:00 · Dinner · Group B (6) · Metropol restaurant
Setup in 15 minutes
No per-booking fees, ever
Powered by Claude AI
5.0 from early users

What changes on day one

Before INITE

  • Inquiry sits in inbox for 6 hours
  • You copy-paste the same reply for the 50th time
  • Hot lead goes cold while you're on a call
  • Spreadsheet says one thing, reality says another
  • You forget to follow up. Deal lost.

With INITE

  • AI responds in under 2 minutes, 24/7
  • Personalized reply drafted — you just hit send
  • AI scores every lead: you see who's ready to book
  • One dashboard: tours, departures, guests, revenue
  • AI follows up automatically. Nothing falls through.

Three steps. That's it.

1

Add your tours

Enter your tours and connect your channels (website, email, Telegram). Takes 15 minutes.

2

AI takes over the inbox

Every inquiry gets scored, a draft reply appears, follow-ups get scheduled. Automatically.

3

You close the deal

Focus on the human moments — the calls, the custom touches. AI handles the rest.

By the numbers

Metrics that move within a month

6h → 2min

Average inquiry response time drops from 6 hours to 2 minutes. That alone converts 40% more leads into bookings.

2 min
Average first-response time
AI drafts in the inbox immediately
+40%
Lift in bookings conversion
From speed and follow-up alone
15 min
From signup to first inquiry
No integrator, no consultant
0%
Commission on your bookings
Flat per-user subscription, that's it

What you get

AI + CRM + Booking. One platform.

AI that works for you

  • Scores every lead automatically
  • Drafts personalized replies
  • Follows up on schedule
  • Answers questions 24/7

Pipeline you can see

  • Kanban board: drag leads between stages
  • Revenue per stage at a glance
  • Never forget a follow-up again
  • Team assignments & notes

Tours, bookings, guests

  • Tour catalog with departures
  • Guest CRM with full history
  • Multi-currency pricing
  • Branded storefront pages

Also included:

Omnichannel inbox Revenue analytics Role-based access Multi-language AI Telegram & WhatsApp API & webhooks

Compared

Not a generic CRM. A platform for tours.

HubSpot and Salesforce understand deals. They don't understand departures, suppliers, allotments, or vouchers.

 INITE TravelGeneric CRM
Tours, departures, day-by-day itineraries
Suppliers and seasonal rate cards
Allotments, stop-sale, blackout dates
Per-pax records and passport numbers
QR-code vouchers with public verification
FX rates (CBR, ECB) locked at booking
Payments via Tinkoff / SBP / YooKassa
Today's-operations dashboard
AI that understands travel contextpartial
Contacts and deals

Who it's for

Three kinds of agencies — one platform

Solo expert / small studio

1–3 people

Pain

Inquiries scattered across WhatsApp, Telegram, email, Instagram. Things slip. Excel tour list goes stale in a week.

Win

One inbox. AI handles first touch. Tour catalogue ready in 15 minutes.

Regional tour operator

5–20 people

Pain

Team spread across cities. Reps duplicate replies. Agent commissions tracked in Google Sheets.

Win

Roles and permissions. Kanban pipeline. Agent commissions auto-computed. Team-wide visibility.

DMC / inbound operator

20+ people

Pain

Complex multi-currency itineraries. Suppliers with allotments. Foreign clients in 5 languages.

Win

Itinerary builder with FX lock. Allotments + stop-sale. AI in 6 languages. QR vouchers for suppliers.

Integrations

Connect in a day, not a quarter

All channels, payment rails, and currencies work out of the box. No 'custom development' required.

Inquiry channels
  • Telegram
  • WhatsApp
  • Email (IMAP/SMTP)
  • Web form
  • REST API
Payments (via billing service)
  • Tinkoff
  • SBP
  • YooKassa
  • Stripe
  • Bank wire
FX & accounting
  • CBR (RUB)
  • ECB (EUR)
  • 1C export
  • Russian TO Registry (coming)
Developer
  • Webhooks
  • REST API
  • CSV import
  • iCal feed of departures

Who already uses it

Teams who switched don't go back

Response time went from 6 hours to 12 minutes. AI drafts better follow-ups than most of the team. We booked 40% more trips in the first month.

Elena Petrova

Operations Director · Luxury tour operator · 8-person team

Peak season used to mean four reps on the phone from 8am. Now AI handles 70% of routine questions itself, the team only takes the hard cases. Calmer for everyone.

Dmitry Ivanov

Founder · Regional DMC · 14-person team

Migrated from Excel and WhatsApp in a single weekend. The single most useful thing is the today's-ops dashboard: every transfer, hotel, and guide for the day on one screen. Used to be 5 chats.

Olga Sokolova

Managing Partner · Boutique agency · 4-person team

Migration

Switch over a single weekend

No contractors, no months of integration. CSV import and channel hookups — that's it.

30 min
01

Sign up and import catalog

CSV import for tours, guests and bookings. We support templates from Excel, Notion, Airtable, Bitrix.

15 min
02

Connect channels

Telegram via bot token, WhatsApp via QR, email via IMAP. AI starts working on the very first inquiry.

10 min
03

Team and roles

Invite managers and agents, configure permissions. Done — you're live.

Security

Customer data, locked down

152-FZ

Russian personal-data residency. Dedicated segment for Russian companies in the works.

RBAC + audit log

Every action lands in an immutable audit log. Roles: admin / manager / agent / partner_agent / viewer.

Encryption

TLS 1.3 for traffic, AES-256 for backups. Tenant isolation at the database level.

GDPR-ready

Right to be forgotten, data export, third-party controls. Tools for your DPO.

Pick a plan. Start today.

No per-booking commissions. No hidden fees. AI included in every plan. Cancel anytime.

Starter

Solo advisors, 1-3 people

$49/ user / mo

$39/mo billed annually

  • AI auto-qualification of every inquiry
  • Smart reply drafts
  • Tour & departure management
  • Guest CRM with booking history
  • Branded client portal
  • Email support
Start Free Trial
Most Popular

Pro

Growing agencies, 3-15 people

$99/ user / mo

$79/mo billed annually

  • Everything in Starter
  • AI lead scoring & predictions
  • Kanban inquiry pipeline
  • Multi-currency & multi-language
  • Advanced analytics with AI insights
  • Omnichannel (email, Telegram, WhatsApp)
  • Integrations & API
  • Priority support
Start Free Trial

Enterprise

Large operators, 15+ people

$199/ user / mo

$159/mo billed annually

  • Everything in Pro
  • Autonomous AI agents
  • Custom AI trained on your voice
  • White-label & custom domain
  • SSO / SAML
  • Dedicated Success Manager
  • 99.9% SLA uptime
Contact Sales

AI Concierge Chatbot

Embed on your website. Answers client questions about tours 24/7 and captures leads while you sleep.

+$29/mo

Add to any plan

Common questions

How fast can I set this up?

15 minutes. Add your tours, connect email or Telegram, done. AI starts working on your very first inquiry.

What makes this different from HubSpot or Salesforce?

Those are generic CRMs. We're purpose-built for travel: tours, departures, itineraries, seasonal pricing. Plus AI that understands travel, not just contacts.

Do you take a cut of my bookings?

No. Never. Flat per-user pricing. Your revenue is yours.

What AI model do you use?

Claude by Anthropic — one of the most capable AI models available. Powers lead scoring, reply drafts, analytics, and the client-facing chatbot.

Is there a free trial?

14 days, full access, no credit card. Cancel with one click.

Can I migrate my existing data?

Yes. CSV import for tours, guests, and bookings. Enterprise plans include hands-on migration support.

Inquiry comes in.
AI responds in 2 minutes.
You get a booking.

14-day free trial. No credit card. Cancel anytime.

Start Free Trial
INITE Travel — AI-First CRM for Tour Operators